A believer in the power of numbers and creating solutions to drive long-term growth
Kaushal Thakkar has more than 18 years of experience in the world of digital marketing, and leads a team of 55+ digital marketing experts. The founder of Infidigit a startup that builds SEO for enterprise websites and ecommerce players, has extensive experience with companies like Myntra and Craftsvilla. A speaker at forums and several Google events, Kaushal is a pro bono guest lecturer on organic search, digital marketing, analytics, and ecommerce.
With close to two decades of experience in digital marketing, Kaushal has tracked how the world of digital content and marketing has changed and transformed. He primarily focuses on writing on evolving trends, and what startups and companies can do to ensure that they have an upper hand in terms of digital content trends.
With businesses going completely digital, Kaushal believes that the need for robust digital marketing teams and systems at organisations has become a necessity. He says with a nearly 100 percent increase in online sales in India, businesses and entrepreneurs realise that the shift might be more formidable and long term than they ever thought.
“The future is now, and it is digital. More and more people are shopping for everyday needs and luxury items online. From groceries to sanitisers and from clothes to washing machines, the need to physically visit a store to shop continues to fade.”