Nir Eyal is a writer at Nir and Far, a blog that cover aspects of psychology, technology, and business in relation to user experience design, behavioral economics, and neuroscience. On Nir and Far, Eyal writes to help companies create behaviors that benefit their users while educating people on how to build healthful habits in their own lives. He also writes for TechCrunch, Forbes, and Psychology Today, and is also a frequent speaker at industry conferences and Fortune 500 companies.