Sandeep Prasad writes about the mattress industry, where he highlights how lack of sleep among the working class has compelled a mattress revolution within the country.
According to Sandeep, going forward, the share of unorganised players in the mattress industry will drop, and millennials will propel the demand for good quality mattresses. Additionally, Sandeep also writes about eco-friendly mattresses that will become the norm now, as customers have become aware of their needs. He believes that customisation is the key to winning in the Indian mattress market.
“The market is witnessing a shift towards promoting a healthy lifestyle and sleep, and nourishing the entire experience around it. Hence, mattress companies have to innovate on their products, and on the way, they communicate with this audience. The future for mattress companies holds in conveying how the product will enhance a customer's sleep, and how it will impact the overall health of a person. All of this will bring in a change in the mindset of the people, resulting in the rise in demand for mattresses, which will add to a customer's overall sleep experience.”
