Sathya has always been impacted by the economic situation of the farmers in India. The chartered accountant-turned farmer and agri entrepreneur launched Cosmos Green in 2011, and Kheyti in 2016. The agritech startups are working towards developing and implementing tech innovations to help farmers ensure a steady income. He firmly believes that intervention is needed through the combined efforts of multiple actors including government, research bodies, NGOs, and startups to improve the condition of the farmers. According to Sathya, improving the standard of living of farmers is a complex exercise as it is not just a case of raising the purchase price of their produce.