Shobhit Bhatnagar is going beyond the metros to explore what it takes to deliver quality coaching for competitive exams, online.
Shobhit Bhatnagar is the Co-founder and CEO of Gradeup, a Noida-based competitive examination preparation platform. At the community-based mobile learning platform, Shobhit oversees the integral marketing and content development function while also being actively involved in hiring and building talent.
A graduate of IIM Calcutta, Shobhit was a Consultant at Ernst & Young before taking the entrepreneurial plunge. Prior to that, he worked as an Associate at Opera Solutions, where he optimised the procurement strategy towards marketing services for a Fortune 100 financial services company.
Shobhit Bhatnagar mostly writes about edtech beyond the metros – in the Tier II and III cities, for competitive exams. While students in the metros have access to leading coaching institutions to prepare for competitive exams like JEE, NEET, GATE, SSC, and banking, students residing in the non-metros have to face challenges like lack of competitive study materials and tutorials.
With almost 25 lakh students appearing for JEE and NEET entrance exams, only up to 25 percent of them can afford the cost of offline coaching classes. Moreover, relocating to a metro to avail these classes is not just challenging but also another expensive affair.
Shobhit explains there is a growing demand for online sources that is prevalent in smaller cities, the trend of ‘live’ classes, and the cost aspect of online coaching.