Supam Maheshwari is the Co-Founder and Chief Executive Officer at FirstCry. He has a post graduate degree from IIM Ahmedabad. Supam started a company called Brainvisa along with co-founder Amitava Saha before it was sold.
For Supam, the motivation to start a babycare company was rooted in his personal experiences. As a first-time parent (at the time), he faced a multitude of issues finding the right products for his baby. This led him to start FirstCry.