In his 2018 book, YOUCEO, Vikash Mittersain talks about how, to lead others successfully you need to be able to lead yourself first. The book presents insights gathered through exclusive interviews with nine of India's leading CEOs.
He has written articles for leading publications on the need to effectively grow startups and businesses.
In a YourStory article, ‘How Indian MSMEs can overcome current challenges in government policy and finance’, he points out that small businesses in India are often one-person shows and rely on government bodies, banks, and financial institutions to run.
In another article titled ‘5 steps start-ups need to remember to start and grow their business’, he discusses successful startups such as Paytm, Ola, Oyo, Flipkart, and RedBus and what makes them stand out. He also talks about what startups are lacking and how to fix these issues. He provides solutions and examples on growing a startup.
