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How to choose the right name for your startup

What you should consider before choosing a business name and what you need to do to protect your business name.

Choosing a unique name, which is memorable and available for company or trademark registration is very important for your business. Some people like to have a clean or humorous name, which clearly defines the products or solutions of the company and some go for simply, small and easily memorable name. While choosing a business name, you should also keep in mind that your business name should not be too long and it should comfortably fit in your business cards and you can make a eye – catching & impressive logo out of this name. You should also check whether the domain name is available for registration with your business name or not? Further your business name must impress you and you should make sure that you don’t start hating it in few weeks and months.

Once you have worked on your business name options and shortlisted few names, you have to ensure that the business name, you have finalized is available for registration. Generally people start investing in branding of their business name without even checking its availability, which may prove to be costly and may drag you in litigation in future for trademark infringements of other’s brand. So, before you begin, you should make sure that your business name is available for registration with the Registrar of Companies on the MCA Portal for company registration purposes and with Registrar of Trademarks on IP India Portal for trademark registration purposes. You should check the domain name of your business name and do some random search on Google and Facebook to ensure that no one else is using the name you intend to have for your business. In case someone is operating a website or a social media page with the name you intend to use for your business, it will not stop you from registering a company or getting a trademark for your business name, but they can certainly make online presence of your business difficult and mislead general population with their social media pages.

Register your Business Name

Now you have selected a business name, which is available for registration. You need to protect your business from being stolen, so you should register your business name as quickly as possible. There are several ways for protecting your business name; some of them are as follows:

Incorporate your business by registering a Company or a LLP;

File a Trademark application for your business name and logo;

Book a domain name with your name so that no one else can book and own a domain name with your business;

Create social media pages on Facebook, Linkedin, Twitter, Instagram, Google Plus, Quora, YouTube and on any other social media website with your business name.

Incorporating a Company or LLP and filing a trademark application is not very difficult and expensive. TratoIndia.com can help you incorporating your business and registering a trademark with your business name or logo when you are ready to give us a go ahead. TratoIndia.com can also help you with your business name search and give you legal advice on the availability of your proposed business name.

This is a YourStory community post, written by one of our readers.The images and content in this post belong to their respective owners. If you feel that any content posted here is a violation of your copyright, please write to us at mystory@yourstory.com and we will take it down. There has been no commercial exchange by YourStory for the publication of this article.
Founder & CEO, TratoIndia.com; India's leading online portal for availing legal and professional services. Commerce & Law graduate and Associate of the Institute of Company Secretaries of India.

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