If you think content writing is one heck of a career at ease, here I am to enlighten you about certain things you haven’t heard before.
Content writing is a rapid growing and enviable career. Content writers are hired by a number of digital agencies and brands. In order to keep the search engine ranking high and attract more traffic an admirable and insightful content is required by everyone. But, since content writing involves a lot of writing from mind and heart, do you think it is as easy as it seems?
Content writers need to hone more than one style of writing
Even if as a content writer you are amazing at your style, you can survive until you hone more than one style of writing. The competitive market would turn out to advantageous for those who are well versed with multiple styles of writing. Given the diversity of the audience, it has become mandatory for the writers to slay at a number of writing styles.
Social media experts
Survival would be a tenacious task if the content writers don’t equip themselves with the necessary skills. These days numerous brands are hunting for content writers who would also add a helping hand in managing social media accounts. Hence, it has become one of the unsaid norms that the content writers are supposed to be well versed with social media.
Whether to select a genre or trade on many
Here the dilemma is whether to become a niche writer and gain expertise. This would welcome only the project related to that particular field. Another option is to keep the writing scope broad and welcome more opportunities. This would make you the jack of all trades but master of none. Both the scenarios own their own pros and cons and as a writer, it is way tough to decide which way to go.
Inevitable reputation at stake
Being a content writer whatever you write either in print or online carries your byline. Unlike other not so creative job, your brand name is always at stake. As a content writer, you cannot take chance with your brand name. Hence, whatever you produce and write has to be unique even if the topic is overly done.
Understanding the psychology of your readers
Even if you are a writer you are also play a part-time psychologist. As a content writer, you never write for yourself. It is a compulsion for any content writer in the world to understand the perceptive of their reader. No matter how appealing the content is, it is of no use if it fails to attract the readers.
Content writers are never content
Irrespective of the outstanding content you write, you would always harass your mind to write better. Content writers are never satisfied with their work and the constant comparison never stops. As a content writer your creativity always challenges your ability.
This super flexible career gives you chance to work from home, choose your own projects and maintain your own pace. However, being a content writer is not a cake walk. With the skyrocketing competition in the market, competing with reasonable rates, project while handling the brand name has become a foreseen challenge.
Stories by Shweta Suvarna