Bringing spa-like bathing experience to every Indian home, without any bathtub
Founded in 2024 by Akshina Jindal, Panchkula-based Bubble Me is an experiential bathing brand that offers 25 SKUs across nine categories, with prices ranging from Rs 299 to Rs 999.
Who isn’t watching “Get Ready With Me (GRWM)” and skincare routine videos on Instagram?
Among the many GRWM videos are bath care videos, in which creators show the various products they add to their bathtubs, accompanied by snacks, drinks, an iPad to watch Netflix, facial masks, and other items to make it a relaxing affair.
Gone are the days when skincare companies focused on “fairer” skin products. Today, with social media, the attention is on self-care and the many products that can facilitate it.
According to EMR, the Indian beauty and personal care market reached about $23.99 billion in 2024 and is expected to grow at a CAGR of 10.8% between 2025 and 2034.
This growth is driven by evolving consumer preferences, with wellness and self-care expanding beyond skincare and facial products to niche categories like bath and body care.
“Self-care isn’t a luxury; it’s a necessity. Taking time to rest, recharge, and care for yourself isn’t an indulgence—it’s essential for overall well-being, balance, and a healthier mind and body,” Akshina Jindal, Founder of Bubble Me, tells YourStory.
Panchkula-based Bubble Me, founded by Jindal in 2024, aims to change everyday bathing into an indulgent, therapeutic experience.
From code to care
Jindal started her career as a software engineer at Goldman Sachs, However, a strong tech background, research internships from Yale University and ETH Zurich, and her family’s business roots in Chandigarh always influenced her entrepreneurial ambitions.
The turning point came during her corporate stint when she found solace in a simple nighttime ritual—unwinding with a bath. “That 10-minute bath was my therapy. It wasn’t just about cleansing my body but recharging mentally and emotionally,” she shares.
Inspired by global brands like Bath & Body Works and Lush, Jindal recognised a gap in the Indian market. “While such brands existed globally, they were either too expensive or inaccessible for the average Indian consumer. Plus, most Indian homes don’t even have bathtubs,” she explains.
Determined to bridge this gap, Jindal moved back to Chandigarh in early 2024, spending months learning product formulation, ingredient sourcing, and fragrance composition. Collaborating with a family friend in perfumery, she gained hands-on knowledge about crafting personal care products.
Bubble Me Product Range
Building Bubble Me
Launched in June 2024, Bubble Me focuses on curated bath and body experiences. The bootstrapped brand offers around 25 SKUs across nine categories, including hand washes, body lotions, candles, and its signature product—bath salts. Prices range from Rs 299 to Rs 999.
In no time, bath salts became the brand’s best-selling product, accounting for nearly 80% of sales. “Bath salts resonated deeply because they cater to Indian households without bathtubs. Just a bucket of warm water can transform into a luxurious spa-like experience,” Jindal explains.
Bubble Me emphasises sustainability, sourcing ingredients from Indian vendors and ensuring its products are 100% vegan, cruelty-free, and free from sulfates and parabens.
It offers fragrances like Gendha Phool, Crimson, and Chamoli. “Fragrances have the power to transport you, evoke memories, and alter your mood. That’s the essence of Bubble Me,” she says.
Its bath salts are enriched with Epsom crystals, lavender oil, pink salt, rose petals, and peppermint oil, offering therapeutic benefits. According to the Epsom Salt Council, Epsom salt enhances sleep quality and relieves muscle tension, making it a perfect fit for India’s fast-paced lifestyle.
In 2025, the brand expanded into men’s wellness with Majestic Ride Body Mist, inspired by countryside riders.
The mist provides a refreshing, earthy essence featuring myrrh, white musk, and cedar, enriched with Vitamin E acetate and aloe vera.
The brand competes with Indore-based Kimirica. Speaking of Bubble Me's USP, Jindal says, "Our focus is on fun, youthful, and experiential bath and body products, emphasising vibrant aesthetics, playful fragrances, and an indulgent self-care experience."
Growth and expansion
Bubble Me has gained a customer base of around 7,000 within six months of launching, with a monthly growth rate of 30-40% and a retention rate of 28%. It aims to reach 100,000 customers by 2025, Jindal says.
Currently available in the outlets of Bombay Gourmet Store in Mumbai and Bengaluru, the brand is expanding into retail chains like Reliance and Model Bazaar while strengthening its online presence through Zepto and Blinkit for nationwide accessibility.
“South India has been a strong online market due to its digital-savvy consumers, while North India thrives in offline channels through exhibitions and fairs,” Jindal notes. The brand has attracted over 15,000 exhibition visitors, further establishing its offline presence.
Looking ahead, Bubble Me is developing targeted solutions for specific skin concerns, including a stretch mark cream, back acne solution, and strawberry legs treatment.
It also plans to set up an experience centre in Chandigarh by 2026. “I have seen such centres in the UK and the US. We aim to introduce a similar concept in India, focusing on Tier II cities as they represent the next major growth opportunity,” says Jindal.
Edited by Suman Singh