'The biggest challenge is to get your brand known' : Vineet Bhagat, Aesthete International

Aesthete International has been into the trading business for 30 years. The company currently focuses primarily on north India, in both organised and unorganised markets, to establish a number of its retail brands. Vineet Bhagat, a representative from Aesthete, talks with SMBStory about the company's current challenges, and its extensive use of social media for building the brand.

(Video production: Mohit Sabharwal, Camera: Manoj Upadhya, Interview: Vincent Arthur)