This Kerala ayurvedic medicine business is thriving under the Kudumbashree programme

Kudambashree is the women empowerment and poverty eradication programme initiated by the Kerala Government. Insat Ayurvedic Products, part of this programme, is thriving because of Kudumbashree's popularity.

SMBStory caught up with Heera Jose from Insat Ayurvedic products to find out how this works.

(Video recording: Mohit Sabharwal, Video Production: Rishabh Mansur)