Instamojo

Instamojo is often described as a one-stop D2C Tech company, offering a stable platform for both MSME (Micro, Small and Medium Enterprises) and D2C (Direct to-consumer/customer) brands. It gained popularity after its inception in 2012. The company claims to have its focus entirely on empowering sellers to begin, further scale and effectively manage their ventures online. Founded by Sampad Swain, Aditya Sengupta and Akash Gehani, it’s headquartered in Bengaluru.

Since the launch of its beta version, the fintech startup has observed a steady growth in its consumer base. As of 2022, the number of subscribers when compared to the previous year had increased tenfold. The very next year, the company reported a similar spike in subscriber numbers and currently has premium users ranging in numbers from 2,000-3,000.

They tested their beta version within their existing consumer base, and used the feedback they received in 2021 to renovate themselves, providing a new market to their consumers.

In early 2020, the company undertook a $5 million acquisition of GetMeAShop (GMAS) which improved the trajectory of its growth. Today, they claim to work with more than 20 lakh small businesses, whilst providing services related to logistical issues, establishment of business and payment-related inconsistencies.

In recent years the spectrum of services they offer has grown consistently and they have seen considerable growth in their subscriber numbers.