From cost centre to growth lever: the new role of logistics for MSME’s

Why do so many promising D2C brands struggle to scale globally? The answer often lies not in the product, but in the supply chain. In this conversation, Dibyanshu Tripathi, Co-founder & CEO of Hexalog, joins Shubhangi Mishra, Senior Creative Lead at YourStory, to explain why logistics has become a strategic advantage for ambitious businesses. From navigating cross-border trade and simplifying compliance to improving capital efficiency and building enterprise-grade operations, discover how MSMEs and D2C brands can compete with global giants - without needing enterprise-sized teams or budgets.