How Marketing is Evolving in the AI-Native Era | Phil Walsh, CMO, EPAM Systems, Inc.

Phil discusses how marketing is evolving into an intelligent, always-on function powered by data, engineering and AI. He highlights how enterprises can deliver personalized experiences at scale while keeping human judgment, creativity and responsible AI at the centre. He also explores customer discoverability in an AI-first world, the convergence of marketing and technology, and what sets truly AI-native organizations apart.