After 15 years of experience in the financial services sector and several marketing awards to his credit, Naveen Kukreja believes awareness and digitisation have evolved the financial sector. The Co-founder and CEO of PaisaBazaar, who is also the CEO of PolicyBazaar established his niche amidst challenges of financial unawareness in the Indian market. While starting up, his #SabseImportantPlan was to carve out two years of household expenses so that he could focus on PaisaBazaar. He believes in #investing both in debt and equity in reasonable measure and keeping aside an emergency fund which is liquid and easy to access.
Aditya Birla Sunlife Mutual Fund #SabseImportantPlan is all about featuring established individuals through the Master Stroke Series. Established and aspiring entrepreneurs share how #planning ahead played a great role in business growth and impact.