2009 is actually the year this idea was conceived and was started as a small collection. It kept growing organically and the demand for these products kept increasing. It was only in 2013 that we decided to setup a premium webstore for our products.Talking more about Olive Planet's origins, YourStory asked Capt. Chethan to recall what Olive Planet's first ever order was. In 2015, Flipkart had revealed that its first ever order was a rare and hard to find book ‘Leaving Microsoft to Change The World' from a man who lived in Mahabubnagar. Olive Planet's first order though was more straightforward though and from an outdoor enthusiast who had seen their newly created Facebook page. Capt. Chethan noted,
He was living in Mumbai then and was heading for a trekking camp. He bought a few camping and survival equipment from us.Talking about the maturity of the market, Capt. Chethan noted that in 2009, the military gear market was very niche but growing. But fast forward to 2017, he sees a lot of Indians being extensive travellers, who spend more time outdoors and have taken to adventure activities in a big way.
A lot of customers generally start off with small souvenirs and then after gaining confidence and appreciating the quality, move onto more expensive utility products. Custom dog tags, jackets, helmets are some of our popular products that a lot of the college crowd buys. Our average ticket size is currently Rs 1,200 per order. The sizes of bulk orders are a lot more and usually ordered offline.Talking about the shortlisting process and how they curate products, Capt. Chethan noted that a product needs to meet a certain standard to qualify as a premium product. The Olive Planet team follows global trends and also source products from across the world to study their technical specifications. He said, “For our products, we lay down strict parameters and share them with manufacturers. Before being packed, all of these products have to pass Q/A tests. We also do a second check before dispatching the product.”