Puneet Chawla | Master Strokes - SabseImportantPlan | Aditya Birla Sunlife Mutual Fund

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Software developer-turned-entrepreneur Puneet Chawla found Jaypore, a one-of-a-kind online marketplace for handpicked handicrafts with the belief that no entrepreneur can start a business with an exit clause in his back pocket. While starting up, he kept a very close eye on his cash flow, which kept him informed on whether to ask investors for additional money or to cut down on certain expenses. His #SabseImportantPlan was to stay aesthetically differentiated in a segment which had multiple players, and this plan worked well for Jaypore, which has been successfully recognised today as a quality brand with ample experience in offline stores.

Aditya Birla Sunlife Mutual Fund #SabseImportantPlan is all about featuring established individuals through the Master Stroke Series. Established and aspiring entrepreneurs share how #planning ahead played a great role in making successful decisions in their business.