We are not going to be a marketplace to expand the designs and we are very particular about that. Currently, we have more than 400 employees.”Gaurav, a computer science graduate from IIT Delhi, started his entrepreneurial journey in the year 2006 with Chakpak.com. The urge to do something new made him start BlueStone. According to Gaurav, CEO and Founder of BlueStone, though e-commerce as a sector was booming during those days, jewellery as a category was relatively untouched and that posed an opportunity for him. BlueStone has so far raised close to $30 million in funding across three rounds from Accel Partners, Kalaari Capital, IvyCap ventures, Meena Ganesh, Samar Capital, Dragoneer, and Ratan Tata. The venture has attracted an initial investment of $5 million from renowned VC firm Accel Partners and serial entrepreneur Meena Ganesh. In 2015, BlueStone had raised Rs 100 crore in its third round of funding led by Accel Partners, IVY Capital, and Dragoneer, with participation from Kalaari Capital and Saama Capital. Earlier in September 2014, Ratan Tata had also invested in the company. Currently, BlueStone claims to have more than two million users and receives 5,000–10,000 orders per month. With the current revenue run rate of Rs 80–100 crore per annum, BlueStone claims to have grown by 150 per cent year-on-year.