How AWS empowers Nykaa's data revolution

1 VideoNovember 06, 2023

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In the session 'How Nykaa Built a Data Lake for Clickstream Data and Leveraged AWS for Their AdTech Platform,' Mayank Jaiswal, Distinguished Engineer at Nykaa, and Shiv Pratap Singh, Engineer at Nykaa, highlighted the critical role of Amazon Web Services (AWS) in Nykaa's data-driven transformation. AWS services like Kinesis, API Gateway, and Kinesis Firehose enable Nykaa to manage vast data volumes, delivering personalisation, targeted advertising, and real-time ad optimisation. Their architecture emphasizes simplicity and maintenance, underscoring AWS's contribution to Nykaa's operational success.

About Mayank Jaiswal

ROI-Driven Project Execution | Managing High Output Engineering Teams Built these microservices from scratch for Nykaa: As Engineer: Search, Price Management, Inventory Management As Manager: AdTech, Real-time Clickstream Data Pipeline. It powers real-time data products. Saavn: Built Data Pipeline from Scratch. Saavn = India's leading Music Streaming Service Nykaa = India's leading Cosmetics e-commerce Expertise: System Design, Software Architecture, Microservices, Distributed Applications, Big Data ==== Notes from book 'Building Microservices' ==== https://www.quora.com/What-are-the-key-points-of-Building-Microservices-2015-book/answer/Mayank-Jaiswal ==== Search in 21st Century ==== https://medium.com/search-in-21st-century ==== Search is a Team Sport ==== https://medium.com/search-in-21st-century/search-is-a-team-sport-400eecdfe736

About Shiv Pratap Singh

Engineer at Nykaa

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