After Fab India, its XLRI's turn

By Badhri Jagannathan|15th Oct 2008
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ThinkChange India had earlier covered Fab India’s innovative business model for bringing the riches right at the doorsteps of the skilled and isolated rural weavers. A similar opportunity now knocks the doors of tribal artisans of Jharkhand.

Parichay, a non-profit founded by six first-year MBA students within the XLRI Jamshedpur campus, has inaugurated its ‘Design and Learning Centre’ not only to promote the traditional artforms native to Jarkhand, but also to improve the skills of the artisans to create products tailored to modern tastes.

In what seems to be a well co-ordinated effort, Tinplate Company of India Ltd has provided the initial investment, Kalamandir, a local based NGO, has agreed to offer the necessary training and Parichay would market the products the artisans would design. One of the founders of Parichay has summed up the idea to The Financial Express

Essentially the idea is to provide a more sustainable and non-migratory livelihood to our artisans who are currently facing a lot of trouble pursuing their crafts

While the three-way partnership between a school, a non-profit and a for-profit organization to uplift the rural poor is commendable, achieving sustainability is critcal. The best way to achieve this is probably to devise an exit strategy by training the artisans in due course in marketing and entrepreneurship.

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