"ATHARVA" embraces social networking through ChillX.com

Atharva an initiative by T. A . Pai Management Institute

Manipal has partnered with ChillX.com to run their Brand campaign during the

Atharva Event in Manipal. The Campaign being run on ChillX.com tries to get the

Atharva brand message across in an interactive manner through brand stories and

competitions by blending with the network. A series of competitions are being

run in the form of quiz contests where members on the network can participate

at their own leisure during the span of the Campaign. The campaign is being run

for 30 days.

ChillX.com provides an environment in which Gen X and Y

members can share their enthusiasm for brands. Newsletters, Questionnaires, blogs,

competitions and live chat sessions are also utilized to help develop

advertising messages across the network.

"When our members join a brand, they tend to stay. Our

community is a natural extension of India's

youth, professionals and business owners. The platform allows members to

establish a dialogue with brands" says the team at ChillX.com

To view the Atharva campaign you could visit http://www.chillx.com/brand.aspx/site-TAPMI_Atharva

Atharva's Microsite page is designed for ease of use and the

information is presented to the ChillX.com members in a well defined fashion.

Being a complete web2.0 website only relevant information is refreshed.