"ATHARVA" embraces social networking through ChillX.com
Atharva an initiative by T. A . Pai Management Institute
Manipal has partnered with ChillX.com to run their Brand campaign during the
Atharva Event in Manipal. The Campaign being run on ChillX.com tries to get the
Atharva brand message across in an interactive manner through brand stories and
competitions by blending with the network. A series of competitions are being
run in the form of quiz contests where members on the network can participate
at their own leisure during the span of the Campaign. The campaign is being run
for 30 days.
ChillX.com provides an environment in which Gen X and Y
members can share their enthusiasm for brands. Newsletters, Questionnaires, blogs,
competitions and live chat sessions are also utilized to help develop
advertising messages across the network.
"When our members join a brand, they tend to stay. Our
community is a natural extension of India's
youth, professionals and business owners. The platform allows members to
establish a dialogue with brands" says the team at ChillX.com
To view the Atharva campaign you could visit http://www.chillx.com/brand.aspx/site-TAPMI_Atharva
Atharva's Microsite page is designed for ease of use and the
information is presented to the ChillX.com members in a well defined fashion.
Being a complete web2.0 website only relevant information is refreshed.