[Story Source: Livemint]
While browsing through a blog, The Better India, I came across this Livemint report about a bookstore on wheels. Started by Pankaj Kurulkar, the project has been kicked off in Maharashtra. Kurulkar expects to take it to more states. The article goes further and talks about the challenges that a project of this nature faces:
There could be several rough patches to negotiate. Only 59% of India’s rural population can read, according to the 2001 census, and reading material itself is limited outside the cities. Local languages have also had to face the growing popularity of English. “The situation is pathetic. People are migrating from vernacular language to English medium, and not at all passionate about reading Marathi,” says Kurulkar, who writes novels and short stories as well…
…Part of the problem, though, is that regional language literature itself is in short supply. “Printed work will have its own place, but a very small place, especially in the regional languages,” says Granthali’s Gangal, who points out that the first Marathi book was only published 200 years ago. “There was no written tradition, it is an oral tradition.”…
…Kurulkar cites labour as his biggest challenge. “Skilled manpower is too low,” he says, “those who are passionate about selling books. We are not getting quality staff.”
However, Granthayan has created a record of sorts by selling about 100,000 in first three months of its operation. The project also leverages in latest technologies like GPS to track routes of its trucks and the inventory.
Livemint, recently, also carried an article on new age reading libraries. Umesh Malhotra and his venture Hippocampus were one of the projects mentioned in that article. I had the opportunity to hear Umesh’s experiences while setting up and running Hippocampus at the International Conference on Social Entrepreneurship held in December.
Lack of proper public libraries has adversely affected the reading habits and culture in India especially in rural areas and among the urban poor. Access to good books is one of the many cogs in the wheels of society that help it raise its standard of living – not to mention instilling of scientific temper among its citizens.
Buses and trains have been widely used in India to reach to remote corners e.g. Lifeline Express, Science Express, Google Internet Bus Project. We hope to see more innovative ways of using buses and trains to reach the as yet unconnected populace.
- social entrepreneurship
- social entrepreneur
- Umesh Malhotra
- Basic Rights
- social entrepreneurs
- Grassroots Initiatives
- International Conference on Social Entrepreneurship
- National Conference
- bookstore on wheels
- Internet Bus Project