He may have chosen to stay away from a job himself, but that did not stop Anuj Agrawal from choosing to provide employment opportunities to others looking for it. The B. Tech graduate from NIT Surathkal established Zyoin.com in 2008 as a recruitment marketplace to help connect employers and potential employees through a network of referrers.
Before you think its just another addition to the naukri’s and the monsters, Anuj goes on to elaborate that they don’t just list jobs and leave it at that. “I wanted to create a system that everyone benefits from and hence was born the concept of ‘home based recruiting’.” On Zyoin, once an employer posts his opening, recruiters, i.e. referrers can send resumes of people they know whomight fit the requirement. Which means anyone with a little time and an internet connection can associate themselves with Zyoin as a recruiter and earn cash rewards out of helping others find the right job.
An employer’s concerns over spammers and irrelevant interests are put to rest by the knowledge that every single resume sent by a referrer is rated and qualified before it is passed on. “Once the actual hiring happens, we pay a share of our earning from the employer to the referrer”.
An innovative concept if there ever was one, the proof of its functionality is the fact that in just a few months since inception, 3000 people are already associated with the portal of which 500 work actively with them; “It’s like monetizing your network; in a way we have generated employment for these 500 people and see this number only growing” adds Anuj.
The team is confident that their model is superior because of the cost advantage that they have over other established recruitment companies. “Our online delivery model provides the quality of a convenient job board at a substantially lower cost than that of offline recruitment firms.”
It is perhaps the same confidence which leads Anuj to predict atleast 200% growth for Zyoin this year as well as plans to scale by setting up franchises in all major cities of India supported by technology and branding– this despite the tough market conditions.
This entrepreneur sure has set his eyes on big goals. “My biggest challenge has been managing my own expectation which I think I have learnt now. I understood early that when you start off on your own, mistakes happen; what is important is to learn from these mistakes and move on. There is no point in judging which was big and which was small.”
This may be the philosophy which has worked for Zyoin too, which has managed to retain most of its recruiter and recruitment base by engaging them in continuous dialogue and training and has already been adjudged the “Best emerging recruitment firm of the year” award.
On his entrepreneurial journey, Anuj says “It was part of my DNA. I hardly worked for a year at another company in the same recruitment domain before I realized I wanted to be on my own”.
He passes on the following advice to aspiring entrepreneurs, “There is no ripe time to start an enterprise; All ups and downs are opportunities, utilize them well. Keep patience and play on your strengths, and most importantly ‘keep your employees motivated and your finances planned.”
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