3i Infotech forays into media and broadcasting industry

By Team YS|15th Jun 2009
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3i Infotech, a global information technology company, has made a foray into the media and broadcasting (M&B) space as a system integrator (SI). As a SI for the M&B industry, the company has partnered with global technology leaders such as Apple, VSN, Kramer Electronics, Mhatre Electronics (authorised distributor of JVC), Harris and Comsat. The company will provide offerings which incorporate solutions customised to meet unique requirements of the sector.


According to Anirudh Prabhakaran, executive director and president - South Asia, 3i Infotech, “The M&B industry is one which continues to receive the patronage of retail masses, irrespective of the state of the economy in various countries, and particularly in India. Under the circumstances, 3i Infotech with its global experience, state-of-the art infrastructure, world class certifications and high level System Integration capability, is in a unique position to add value to the buoyant and dynamic M&B industry in India.”

The SI offerings will be in three different areas. One, the company will provide media consultancy services (MCS) that will offer television channels an absolutely automated workflow by flawless integration of numerous components and related services. Secondly, the media system integration services (MSIS) division will utilise the best-of-the-breed products from global broadcasting solution vendors, to develop a highly customised solution. Finally the integrated media solutions (IMS) division will ensure optimisation of the workflow across various phases and facets of broadcasting operations.

The company plans to offer a unique value proposition to media and broadcasting companies, with best-of-the-breed products from leading global media and broadcast solution vendors, complemented with 3i Infotech’s own expertise in SI and project management services (PMS), thereby providing the entire range of offerings to the industry.

According to Dataquest, 3i Infotech is one of India’s leading IT companies and among the top 4 Indian Software Products Companies. The company provides software products and IT services (managed IT services, application software development and maintenance, payment services, business intelligence, document imaging and digitisation, operations outsourcing (BPO) and IT consulting) for the insurance, banking, capital markets, mutual funds, wealth management and government verticals. The Company services customers in over 50 countries across 5 continents.

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