consumers with something out of the ordinary that the company grew from one brand to six within a span of a year and a half.
“The USP of our restaurant helped it become one of the most favourite hangout destinations among tourists visiting Pune. Our five outlets that followed 11 East Street Café are Sheetal Arch, a pure vegetarian restaurant; Red Bus — The Bakery Lounge, Crazy Balls, Pune’s first authentic sports bar; Bougainvillea, a house event venue and Sheetal Banquets, a catering division,” said Joravar. “We are also the exclusive food suppliers of Costa Coffee, Barista and Java Green of Reliance,” he added.
What differentiates the company from other similar enterprises in the fray is its knack for providing a unique experience to guests of all ages, an experience every guest can relate to. Every brand zeroes in on a specific target market, but White Summer Hospitality delivers to a wide range and on a daily basis.
When asked how they plan to scale-up the business Joravar said without a crinkle on his temple, “With the revenue generated from the existing business models. We are looking to becoming even more professional, and launch more brands with specific product services. Say for instance, a separate brand to promote desserts, another to offer donuts and similar others.”
As for the biggest mistake, it was when Joravar underestimated the extent to which his competitors could pull him down in the race to win people’s heart, where he was the only one new.
Equally contributing were the other two directors, who duly put in a part of the seed capital for the venture and successfully managed a staff of 150. The other chunk, a whopping Rs1.5 crore, was taken as loan from a bank. Today, the company’s turnover stands at an arresting Rs6 crore a year.
Joravar and his co-directors have set their goals for 2010. They aim to make the company the biggest food and beverage company for individuals as well as corporates in Pune, and gradually increase its horizons to other cities.
Tips for budding entrepreneurs — Be a dreamer, endure, be patient and keep fighting.