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Pankaj Malhotra and Nupur Sood, Founders, The Organizers

Monday August 31, 2009 , 4 min Read

Luck is where preparation meets opportunity. This principle has guided The Organizers in its journey delivering creative event and offsite management services that, in the fast-paced corporate world, are tailored with a flexibility to suit the needs of its customers.

Of utmost value to Pankaj Malhotra and Nupur Sood, who set up the company in 2004, is the delivery of reliable, high-quality services, ensuring a value for money, while they gain experience in this vast field. In the five years since The Organizers was established, the company has defined itself by the standards it has set in event and offsite management, placing its clients’ needs at the forefront of its activities. In the corporate world, it has gained the trust of its clients, who, The Organizers believe, need to feel assured that their event and destination management team understands their needs completely.

Backed by a proven record of delivering well-managed, creative solutions, The Organizers is now a full-service destination, incentive, meeting and event production firm which is set to see its flow of business increase manifold.

Not among those to be satisfied with the regular 9-to-5 jobs, Malhotra and Sood, following their graduation with BSc degrees in hotel management from IHM, launched The Organizers with less than Rs 5000, a majority of this being spent on printing brochures and telephone connections. Driven by a desire to do something different coupled with the high brought on by the risk involved in entrepreneurship, they went against the flow to start a firm that soon received projects from the corporate world, which were followed by funding from the organised as well as the unorganised financial sectors.

The Organizers offers services in corporate training and team bonding, conferences and conventions, incentive groups and dealers’ meets, educational and international tours, adventure sports and leisure outings, annual picnics and meetings, promotions and road shows, as well as entertainment and rejuvenation events for the corporate world.

What differentiates its services from that of others is the flexibility it offers, while committing to less but delivering more than promised — a message it sends to budding entrepreneurs. The fact that its sales and operations departments function under the same head etches out a unique identity for The Organizers: the commitments of the sales team are fulfilled equally by operations.

Alongside establishing a name as a corporate event planner in Delhi, The Organizers focuses on giving its team the maximum exposure regarding latest trends and patterns of events and offsite management, while creating new modules do avoid monotony in the style of its operations.

An annual turnover of Rs5 lakh with just three members in its first year of functioning grew to Rs1.2 crore with seven members in its second year and Rs4.8 crore with eight members in the third, even as top multinationals enrolled the firm as a trusted vendor over competitors with more than 25 years of experience. As The Organizers registered an annual turnover of Rs9 crore in its fourth year active, today with 18 team members spread over two branches, educational institutions of the industry invited its team as guest lecturers, which Malhotra and Sood cite as their greatest achievement till date, even as they handle prestigious events not only in India, but also overseas.

Believing extensively in the ‘word of mouth’ credo, their motto ‘once a vendor, always a vendor’ has seen satisfied clients return with more projects while new ones are added every week.

The journey, however, has seen its share of challenges, the biggest of which were capital and seeking credit from vendors at a time when the company was not known in the field, both of which were overcome by hard work and some convincing. As amateur entrepreneurs, Malhotra and Sood suffered certain teething problems as they trusted clients blindly in the initial years, which resulted in certain projects nearly going out of hand as they spent more money and took more time to deliver on their commitments.

But never did they consider giving up on their endeavour for regular jobs. The thought of life without regular expression of their creativity egged them on to create a team that is immensely influenced by personal feelings, a style of working “that can only be experienced once you become part of it. Once you join, you can never leave The Organizers.”

The Organizers will be the first firm to enter the field of adventure tourism though self-managed campsites rather than outsourcing to existing ones and will soon launch a resort in Uttarakhand meant solely for corporate group tours. As The Organizers faces new challenges on its way to achieving a turnover of Rs18 crore for the financial year 2010 along with foreign accounts, YourStory wishes the team the very best in seeing their ideas take shape as successes follow.