While working in Hyderabad, I relied on auto rickshaws to get around, since the city was not pedestrian friendly, and much to my dismay, I wasn’t able to find a way to rent a bicycle for a short period. Transportation costs certainly add up over time, and I missed the ability to see the city with my own two wheels (while getting exercise at the same time!). An affordable and attractive option, had it been available, is that of the model set up by FreMo (Freedom to Move), India’s first bicycle sharing program. By paying a registration fee, users can take a bicycle from a FreMo station, ride around, and deposit the bicycle back at any station near their destination.
FreMo is a part of Ecomove Solutions, which we covered previously as a TATA NEN Hottest Startup nominee in 2008. An update on these efforts comes in The Better India by way of their interview with V. Ramesh, Founder and CEO of FreMo. He discusses his challenges in finding funding, customer feedback, and future plans for expansion.
If you are around Thane, near Mumbai, be on the look out for a FreMo bicycle!