LINC PEN PARTNERS THE IIFA IN ITS COMMITMENT TOWARDS A LITERATE INDIA

The Official Literacy Partner for IIFA Awards 2010

Mumbai, 18^th May 2010: Linc Pen, one of the leading players in the organized sector of the writing instrument industry has joined hands with the IIFA Awards 2010 as their official Literacy partner. Both Linc Pen and the IIFA Awards share a common vision- that of a Literate India. This association is a result of the merging of the vision and goal of both these entities.

The IIFA has always stood for integration and building of bridges between countries and is associated with a number of charitable causes every year. This year IIFA has tied up with Habitat of Humanity and Unicef to create a worthy initiative. This is the driving force behind Linc Pen’s decision to tie up with the IIFA Awards. Linc Pen’s primary reason for associating with the event is the novel cause of rehabilitation of the child soldiers in war stricken Lanka. Linc Pens pledges its support for spreading literacy and creating an environment of peace and harmony by providing free pens to the children of Jafna.

Commenting on the occasion, Mr. Deepak Jalan, Managing Director, Linc Pen said “We are extremely privileged to be the Literacy Partners of such a prestigious awards ceremony such as the IIFA. It is indeed our honour to partner and support the IIFA Awards in such as noble cause which we hope will have definite positive impact on the lives of the former child soldiers who are currently being rehabilitated and educated in order to lead a better life”