Mumbai, 28th May, 2010: The evening saw young Barbie fans flocking at the Barbie I Can Be event as famous television actor Mouni Roy and child actor Swini Khara unveiled the glamorous and flashy Barbie hair accessories range at Inorbit Mall, Malad. While the Barbie® brand’s roots are as a fashion doll, in last 50 years Barbie has grown into a fashion and lifestyle brand, spanning more than 45 different consumer product categories. Like any true fashion house, Barbie has had a namesake fragrance, a cosmetics line and tons of fun, fashionable licensed products; the newly launched hair accessories being the latest in her kitty.
Speaking on the occasion Mouni Roy said, “Barbie has always been seen as a trendsetter among young girls. From late 60s to the early 90s, her ensemble along with her accessories has been the rage across the world. With newly launched Barbie hair accessories girls can have more fun and give perfect finishing touch to a hair style or outfit.”
Speaking on the occasion Swini Khara said, “Barbie has always been a fashion mentor whose style mantra is followed by millions of girls. I’m looking forward to style my hair with newly launched Barbie hair accessories and try different fashion styles without even stepping out of my home”.
About Mattel India:
Mattel Toys (India) Private Limited is a subsidiary of Mattel, Inc., the worldwide leader in the design, manufacture and marketing of toys and family products. In India, the Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, and Scrabble®, as well as Fisher-Price® brands, including a wide array of entertainment-inspired toy lines. In 2009, Mattel is recognized among the "100 Best Corporate Citizens," as one of the "World's Most Ethical Companies" and as one of FORTUNE Magazine's "100 Best Companies to Work For." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 30,000 people in 43 countries and territories and sells products in more than 150 nations. Mattel's vision is to be the world's premier toy brands--today and tomorrow. In India, the company has a strong presence in the branded toys market and is committed to delivering superior quality and safe toy products with high play value.