RISE UP as ‘Bru Ice Cappuccino presents Vh1 Handpicked’ features ‘YVES LAROCK’

The Swiss Superstar DJ, one of the best DJs in the world, will be performing his Hit Single “Rise up” in M umbai, Delhi and Pune!

Mumbai, 26^th May, 2010: Vh1 & Bru Ice Cappuccino, the leading youth brands in India, bring to you the guru of all DJ’s... the world renowned Yves Larock as part of their annual property ‘Handpicked’! The man, who left everyone standing with his popular song ‘Rise Up’, is all set to groove in India for the very first time on June 2^nd, 4^th & 5^th in Mumbai, Delhi & Pune!

Yves "Larock" Cheminade, the Swiss DJ and producer has toured the world’s best night clubs & festivals bringing his best music to them. Yves has also recently played gigs extensively throughout Europe as well as Brazil, Dubai, Morocco, Algeria, Scandinavia, and is now all set to hit India! Yves is known to concoct the most fabulous house music, creating an awesome thirst quencher. Yves Larock has also shaped history topping all charts, with ‘Zookey’, ‘Rise Up’, ‘By Your Side’ and his new single ‘Without Love’ being the latest. His numbers always set the beat for parties and are popular among clubs; he is also a major source of inspiration for young and upcoming DJ’s.

“I’m very excited and honored to be a part of Vh1 Handpicked! I am looking forward to my very first visit to India and touring Mumbai, Delhi and Pune with Vh1! This being my first visit to India, I’m excited to meet my fans and playing my latest tracks for them.” says Yves.

Ferzad Palia, Head - Vh1 India says, “Vh1 has established itself as the No.1 International entertainment channel in India and Vh1 Handpicked has grown over the years bringing in some of the greatest music talents. We enjoy being able bring the best for our audience and this time our latest catch is the hot listed Swiss Superstar DJ Yves Larock.”

Arun Srinivas, Category Head Beverages, HUL says, “Bru Ice Cappuccino is known to be a fun, frothy, icy cool beverage for youngsters... And as Yves Larock's makes his first visit to India, we hope his fans will enjoy his energetic and cool music just as they enjoy Bru Ice Cappuccino!"?

All set to heat up the dance floor, Yves Larock will be in India this June playing his hitlist on the 2^nd of June in Mumbai, 4^th of June in Delhi and the 5^th of June in Pune, only at Hard Rock Café.

Partners on ‘Bru Ice Cappuccino presents Vh1 Handpicked’ include: Airline Partner - IndiGo, Multiplex Partner - PVR Cinemas , Ground Partner - Shoppers Stop, Online Partner - in.com, Radio Partner - Radio One & TV Partner - CNBC High Life.