Content enables people on the move to access reviews when it is most valuable to them.
New Delhi– June 9, 2010– NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, announced today it has expanded its rich Points of Interest (POI) content portfolio with a new product from Lonely Planet. This content enables NAVTEQ customers to provide recommendations about where to stay, eat or spend their time to consumers using navigation systems that rely on the NAVTEQ map of India.
Available throughout the country, the Lonely Planet for NAVTEQ: Travel Guide product includes Points of Interest in popular categories such as restaurants, hotels, nightlife and tourist attractions. Whether it’s for in-car navigation or pedestrian applications, this rich content will help save consumers valuable time while providing relevant information.
Including Lonely Planet content supports the way in which Indians use navigation systems,” commented Tarun Harnathka, Director of India map and content products for NAVTEQ. “Our proprietary research reveals 88% of Indians use their navigation systems more frequently when informational sources are included on the device. “Providing Lonely Planet for NAVTEQ: Travel Guide supports the functionality they have declared as valuable to them through their usage habits.”
As with all of its rich content, Lonely Planet for NAVTEQ: Travel Guide lends itself to quick and flexible integration into location-aware applications. First, Lonely Planet content is precisely matched to the NAVTEQ map, enabling end-users to navigate to their desired destinations. NAVTEQ also leverages integration-friendly formats and innovative location referencing which speeds integration into customer applications. Additionally, NAVTEQ’s ongoing relationship with Lonely Planet allows updates to be accurately reflected in the product.
“Location-aware devices enable us to create a new class of intelligent travel guides,” said Chris Boden, Lonely Planet's Global Director of Emerging Platforms. “Lonely Planet for NAVTEQ presents our trusted content in the form of location-based guides that will enable people to explore India in a whole new way.”
Including Lonely Planet for NAVTEQ: Travel Guide in its rich content portfolio reinforces NAVTEQ’s ongoing commitment to provide customers in India access to quality NAVTEQ maps and products. Available in 78 countries, NAVTEQ maps undergo rigorous quality testing and verification to deliver highly accurate end-user experiences for GPS-navigation and fleet management. Central to achieving this quality is a dedicated field force that verifies millions of kilometers of road network data per year around the world. Data includes navigable attributes to support highly accurate guidance, as well as visual content products such as 3D Landmarks, 2D City Models and Junction Views that support end-users’ sense of orientation in unfamiliar places or when facing upcoming complex maneuvers.
NAVTEQ is the leading global provider of maps, traffic and location data (digital location content) enabling navigation, location-based services and mobile advertising around the world. NAVTEQ supplies comprehensive digital location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 4700 employees located in 204 offices in 46 countries.
NAVTEQ is a trademark in the U.S. and other countries. All rights reserved.