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TechCrunch Social Currency CrunchUp and 5th Annual Summer Party at August Capital, July 30, 2010

Sunday July 18, 2010 , 3 min Read

About the Social Currency CrunchUp

July 30, 2010

9 am – 4:00 pm

Frances C. Arrillaga Alumni Center, Stanford University

326 Galvez Street, Stanford, CA 94305-6105

Get CrunchUp-Party Combo Tickets

@ Eventbrite: $295 INCLUDES admission for one (1) to the August Capital party and expedited fast-pass door entry. You DO NOT need to purchase a separate August Capital Party ticket if you purchase a CrunchUp ticket. Tickets are non-transferrable, based on availability. Limited seating for the CrunchUp. #crunchup

Social currency is where the web meets real world commerce. CrunchUps are highly participatory one-day conferences hosted by TechCrunch where we focus in on important “now” themes in non-traditional formats. Join us for the day to help shape the future of geo-location platforms and services. Then, join the fun and networking at August Capital for a beautiful evening on the best deck of all of Sand Hill Road. Speakers to be announced, but trust us and get a ticket. You’ll love the agenda and capacity is limited to 500 attendees: 9:00 – 9:45 am The Social Currency Investment Thesis Michael Arrington speaks with Ron Conway

and Paul Graham

9:45 – 10:30 am

Social Savings: Building the Next Billion Dollar Businesses

Erick Schonfeld speaks with Groupon CEO Andrew Mason

and News America Marketing President Chris Mixson10:30 – 10:50 am BREAK

10:50 – 11:30 am

Check Ins, Coupons and Commerce

Tristan Walker

, director of business development, Foursquare

Kara Nortman, Senior Vice President, Publishing, CityGrid Media

Shiva Rajaraman, product manager, Twitter11:30 – 12:30 pm

SMB / Local Merchant Case Studies: Hear From Local Businesses About How They Use Social Currency

12:30 – 1:45 pm LUNCH

1:45 – 2:30 pm

The Local Web

Jeremy Stoppelman

, CEO, Yelp

John Hanke, VP of Product Management, Google2:30 – 3:15 pm

Social Commerce: Crafting New Marketplaces

Gurbaksh Chahal

, CEO, gWallet

Jennifer Aaker, professor of marketing, Stanford Graduate School of Business3:15 – 4:00 pm

Social Gaming: The Mechanics Of Fun

Bart Decrem

, GM and SVP, Disney Mobile (and founder of Tapulous)

Shervin Pishevar

, CEO, SGNPress, please contact Laura Boychenko to share links to recent tech coverage and request a press pass. Seats limited.

Interested to volunteer and attend for free? Please contact Gene McPherson. Preference is given to students.

As early adopters of technology, we’ve all grown accustomed that our opinions and product uses are not indicative of the average consumer. So what happens when we hit an inflection point and the masses matter? Do we really know what local merchants / SMBs need to support their businesses? What do we need to know about consumer psychology so our digitally delivered discounts resonate with consumers? What retail rules of the road do we need to honor to close a sale? How do we blend the best of virtual and real currencies to entertain consumers? That’s what we’re going to explore at the Social Currency CrunchUp. We’re going to mix up real-world consumers and traditional retailers and marketers alongside the hottest new startups to shake things up and debate the future.