Is your start-up’s Body Mass Index (BMI) optimal?

Lean: the new fitness mantra for startups

At the NASSCOM Product Conclave, this year, we’re focusing on two distinct pillars – The Cloud as a technology enabler and the concept of a Lean Startup.

What’s Lean? What’s happening at the conference from a Lean Startup perspective?

If you are a startup you have to be lean, else you are dead. In terms of personal health, it’s about the right BMI and being physically fit. Lean, in the sense of not just low-burn but quickly validating ideas to products to customer discovery by taking advantage of open source, agile software, iterative development and customer/revenue development processes, lean startups can become efficient, raise productivity, reduce risk and build products faster.

Agility requires a continuous cycle of interactions with the environment, coupled with constant assessment of change and ways to mitigate risk. Lean startups will achieve dramatically lower development costs, faster time to market, early customer validation and higher quality products in the years to come.

Are you ready to swallow the pill?

If your are keen to switch over to the lean startup model, then the NASSCOM Product Conclave, held annually in Bangalore, is just for you. A confluence of the innovative minds and best entrepreneurial spirit, the Conclave in many ways, it is a microcosm of the Indian Product Ecosystem, drawing participation from all significant stakeholders.

This conference has just the right balance of young and experienced entrepreneurs who have the wherewithal to challenge conventional thinking and help set directions for next-gen entrepreneurs.

Here are some pointers which will set the tone and intensity to this entire discussion on lean startups:

• Bootstrapping using services/consulting and generating the flywheel effect
• Creating passionate users
• Getting to Plan B – How to pivot successfully?
• Debunking 5 myths of Lean Startups
• Building products for an average Indian
• Traits of a successful product entrepreneur

And, here is a list of our star speakers and facilitators

• Aloke Bajpai, CEO, iXigo.com
• Carol Realini, CEO, Obopay
• Chad Wathington, Vice President, Product Development, Thoughtworks
• Frank Levins, Founder & MD SmallWorld Group
• Mukund Mohan, BuzzGain
• Naem Zafar, Partner, Concordia Ventures
• Sharath Sharan, President & CEO, ON24.com
• Sramana Mitra, Entrepreneur, Consultant, Author
• Rashmi Bansal, Co-founder & Editor, JAM
• Dr Sridhar Vembu, CEO, Zoho Group
• Vishal Gondal, CEO, IndiaGames
• Prof Vivek Wadhwa, Researcher, Writer

More online

We would be glad to have you at the event because it’s a great opportunity to learn from visionaries, network with ecosystem players, discuss with your peers in Industry. Go back from the conference physically and mentally fit!

Why you should register now?

We have an early discount offer which is on till September 30 2010 , which would help you save upto 50% on the registration fee, it means you can save up to Rs. 2,000 per registration ticket. The discounts are quite attractive and not something you want to miss out. Rush and register before it’s too late.

More details are available at www.nasscom.in/productconclave

We’d love to see you on 10 and 11 November in Bangalore.

– Contributed by Indus Khaitan, Morpheus Ventures, Member of Program Team, Product Conclave