Bing and Facebook partner to make search "social"

Thursday October 14, 2010 , 2 min Read

On Wednesday Facebook co-founder Mark Zuckerberg joined Microsoft to announce the new “social search” features which would be incorporated the Bing search engine.

The basic idea is simple gather “Like” data from the facebook and embed it in the search results.Hence Bing will now deliver search results that are informed and focused by information the search engine borrows about you and your friends from Facebook.With Bing’s new “instant personalization” features from Facebook, Bing will now be able to consult the tastes of your friends on Facebook to deliver search results containing movies that you are more likely to enjoy.For instance, you can see if any of your friends have liked a page in the search results before you go to it. Pages that are liked will be promoted in Bing results. Bing will even use publicly available Facebook connection information to help narrow down results when person search is done.But then again yes you can say that in such a scenario the “rich” will become richer and the “poor” will become poorer,as in the case the results which are not promoted will be pushed down.Also this means Google could gather up this same information and include it in their results as well.For this Facebook co-founder responds that Facebook, for its part, was open to offering this type of service to other search engines like Yahoo and Google. During the Q&A, Zuckerberg was asked if he was open to doing other search deals. He said, “we want to work with everybody”.

Cool ‘eh…so lets see how “socializes” our internet search