InMobi, the world’s largest independent mobile ad network, today revealed that the Indian mobile ad market grew by 1.5 billion ad impressions (27%) between October 2010 and January 2011. The finding is part of InMobi’s January 2011 Mobile Insights Report - India Market, the largest monthly report of its kind.
Commenting on the study, James Lamberti, VP Global Research & Marketing at InMobi, says: “2011 has initiated a massive global consumer transition to high-quality smart devices. This trend will define the next phase of mobile advertising growth for InMobi with smart phone impressions becoming the majority of our inventory globally.”
Key findings for the Indian market include:
o Smartphone impressions grew by over 44%, now representing over one billion monthly impressions
o Advanced phones represent 6.3 billion monthly impressions
o With 15% growth in its impressions share, Nokia continues to be the top operating system in India with 34.5% impression share
o These operating systems collectively increased +0.8 share pts since October 2010
o With a 0.3% impression share, the Apple iPhone is just now entering the market
o These two competitors account for 83% of total impressions served in the Indian mobile market
Comments Atul Satija, VP & Managing Director – Asia Pacific at InMobi: “The India mobile ad market continues to grow at a rapid pace. The sheer quantity of monthly impressions highlights the opportunity for advertisers to reach the masses via mobile media. Furthermore, a 44% growth in smartphone impressions and 3G network rollouts indicate the future acceleration of media consumption in the region.”
Indian OS Share: January 2011
InMobi has created a full report on global behavior for the period October 2010 to January 2011. It is available for download here:www.inmobi.com/research.