Former Google Director joins the MobiCart ranks

Leading Industrialist and Google's former Director of Online Sales and Operations, Stephen Lusty has joined MobiCart as Chairman and Investor.

MobiCart (Newcastle upon Tyne, UK & San Francisco, US) www.mobi-cart.com after making its debut at the world-renowned DEMO conference in Silicon Valley, California, MobiCart has gone from strength to strength, to help power the next generation of custom mobile storefronts.

Having recently secured $500,000 investment, MobiCart is planning its expansion as pioneer in the m-commerce industry which is set to reach $9 billion in 2011, an InMobi study reveals.

Stephen Lusty today said he is delighted to take up the role with MobiCart in the exciting new world of mobile-commerce.

Stephen, who left Google in 2010 to establish his own investment company, said: “I've been very impressed with the team and what they have achieved and I'm absolutely delighted to join them and invest to help scale the company.

"The dramatic increase in the adoption of smart phones presents businesses, old and new, with fantastic new opportunities to reach, interact and trade with their customers.

“MobiCart, with its portfolio of m-commerce shopping cart solutions provides a smart, simple and unique path to taking a business mobile; reaching your customers 24/7 and selling more.

“The entire "customer value chain" is changing and the smart adopters of m-commerce have the potential to market individually tailored offers to each customer based on time-of-day, season, location and recent spending patterns.

“MobiCart is the backbone in this chain.”

MobiCart www.mobi-cart.com is a startup that is taking m-commerce to a new level of personalization by enabling anyone to quickly deploy a native storefront application on iOS and Android devices. It is a completely free solution that combines a customized application development platform with an online ecosystem for sharing extensions.

Stephen has worked across the world in various roles within the internet and technology industry, including General Manager of Flextronics Design Service in Europe, VP of Engineering at Nortel Networks and is currently managing investments in a suite of start-ups.

MobiCart founder and CEO Wladimir Baranoff-Rossine said: “We are delighted to welcome Stephen on board. His experience and leadership will be a real asset to the team.

“This year has already been really exciting for MobiCart and we know this is a sign of things to come. The take up for our product has been phenomenal and we’ve just gotten started. Support for iPad and Android will be ready in July along with an HTML5 web app version, and a host of other innovative features.”