Komli Media Launches Search Marketing Platform by Partnering Exclusively with Efficient Frontier in India

4th May 2011
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Komli Media, Asia Pacific’s leading digital media network, today announced an exclusive partnership with Efficient Frontier, a leading global performance marketing company. Through this partnership, Komli Media will be the exclusive partner in India for their search engine marketing services.Efficient Frontier's proprietary technology enables advertisers to achieve superior results from their digital advertising campaigns. The Efficient Frontier platform uses sophisticated predictive modeling and simulations that enable bid optimization across digital marketing channels. Efficient Frontier’s technology measures and attributes conversions across marketing channels including Search, Display, and Organic Search.

Gulshan Verma, Vice President and Country Head, Ad Network, India and Middle East said, “We are excited to partner with Efficient Frontier in India. Efficient Frontier is already serving some of the most demanding and sophisticated marketers in the world and we look forward to extending this capability to our advertising and agency clients. Our partnership will arm marketers and advertisers with accurate data, reports, analytics, and insights to make smart decisions and ultimately drive higher ROI.”

The platform also provides specialized and scalable automation to manage clients' accounts at the portfolio level and an easy-to-use, customizable dashboard with advanced reporting and analytics capabilities. By properly allocating conversion credit to the event and marketing channel, the platform is able to optimize bidding and recommend budget allocations thereby ensuring marketers that their money is spent in exactly the right channels to achieve the most conversions.

“We’re thrilled to be partnering with Komli Media to help their clients expand their success in digital marketing. Our platform provides proven performance lift across search, display and we look forward to delivering strong results for Komli Media’s clients in India.” David Karnstedt, CEO of Efficient Frontier.

Komli Media helps marketers reach their audience through their high quality publishers and proprietary technology. The network offers expansive reach of more than 45 million Unique Users across geographies working with more than 20,000 publishers.

About Komli Media:

Komli Media is Asia Pacific's leading digital media network. Its digital advertising technologies enable marketers to reach, acquire and foster audiences and publishers to maximize their revenues. Komli Media provides marketers with innovative solutions across brand marketing, performance marketing, social media, and video advertising. ViziSense, India's leading online audience and ad measurement platform is powered by Komli Media technology. PostClick, Australia's leading site representation firm, and Indoor Media, the UK’s leading ethnic ad network, are both subsidiaries of Komli Media. Headquartered in Mumbai, Komli Media also has offices in London, Melbourne, New Delhi, New York, Palo Alto, Singapore, Sydney and Toronto. Find out more at http://www.komli.com.

About Efficient Frontier:

Efficient Frontier is a leading digital performance marketing company managing search and display optimization for large-scale marketers around the globe. Founded in 2002, Efficient Frontier pioneered the application of modern portfolio theory to Search Engine Marketing. Today, the company combines its core predictive modeling algorithms and bidding technology with comprehensive, value-added services to manage more than $1 billion in annual spend globally. The largest and most sophisticated advertisers and agencies partner with Efficient Frontier to achieve and sustain optimal campaign performance and growth in highly complex and competitive marketplaces. The company is headquartered in Sunnyvale, California, with offices in New York, the United Kingdom, France, Germany, and India, and technology licensing partnerships in Japan and Australia. Efficient Frontier is a privately held company with funding from Redpoint Ventures and Cambrian Ventures. For more information, please visit http://www.efrontier.com and subscribe to the Efficient Frontier blog at blog.efrontier.com and follow on Twitter at http://twitter.com/efrontier.

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