Amarjit is also going to be speaking at the India Digital Forum, scheduled to be held on the 29th of July 2011 at New Delhi. In this chat with YourStory, Amarjit talks about changing consumption patterns and how the business of matching buyers with sellers has changed.
What does digital convergence mean for a classifieds platform like OLX?
Classifieds platforms like OLX are products of the emergence of the digital revolution and the changing consumption patterns of users. In the West, consumers have migrated to online classifieds from print classifieds because it’s free, more efficient, simple to use and you can do much more with an online classifieds ad.
Digital convergence for OLX means that our users are now moving beyond web usage and looking to post and search classifieds ads through their mobile devices (smartphones, tablets etc.).
Digital convergence brings disruption by changing the pattern of consumption of media and technology and we at OLX believe that we are witnessing the creation of a new market that everybody can afford and that everyone has access to.
What are your expectations from the India Digital Forum? How do you intend to harness the event?
I expect to meet thought leaders and professionals in the digital space and know about the exciting work that they are doing in their respective businesses. I also see this as an opportunity to meet folks who have similar challenges and learn from them as to how they are addressing these challenges in the constantly-evolving digital landscape. I feel that India Digital Forum is a great networking opportunity for anybody who is or wants to be connected to digital and everybody will have something new to learn or somebody useful to connect to.
What are the themes/topics that do you intend to cover in your talk at the India Digital Forum?
I will be sharing my thoughts on how the digital landscape is evolving in India and the opportunities and challenges for both entrepreneurs in digital domain and the service providers to them. I would look at adding the flavours of social commerce, local and mobile to the e-commerce (and classifieds) business.
Want to make your startup journey smooth? YS Education brings a comprehensive Funding Course, where you also get a chance to pitch your business plan to top investors. Click here to know more.