Edumedia: Impacting Education in India through Media

By Team YS|16th Aug 2011
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Edumedia has worked with over 30,000 schools so far

Started by Syed Ahmed, Edumedia is a company that brings a new meaning to education in Indian schools. Edumedia creates progressive learning materials that can be used by schools, by leveraging the media. Their services have seen tremendous growth right from the time they started. To know more about the venture, Jubin Mehta for YourStory.in caught up with Syed. Excerpts from the interview:

When did you start Edumedia?

I started Edumedia while I was in college. I started off with an inter-school event and used to organize debates in schools. That is how things started and I slowly kept learning from my experiences and creating newer ways of adding value to the educational space.

Tell us about Edumedia’s offerings.

“Activity” was my first offering, wherein we did both trainings and events. We also do a lot of life skills programs for students and teachers. In 2005, we hived off our events into a separate division called “Krayon”. Mentor, a print magazine focussed on school leadership, came into existence in 2007 and School Cinema, a film-based learning module for kids was launched in 2009

What’s your revenue?

In the year 2010-11, we generated about 12 crores of revenue with Krayon accounting for the maximum amount of revenue generated.

You have a huge network in India and surrounding countries. Where do you plan to expand next?

We plan to expand to tier 2 and tier 3 cities in India. Rural parts of India would be our primary focus in the coming future. We would also look at Africa, East Europe and Middle East as we move forward. And, we are focussing on scaling up our programs to reach market size of over a million schools in India.

How many schools have you worked with so far?

We have over 10,000 schools enrolled for our various programs each year. Cumulatively, the numbers are over 30,000 to 40,000 schools.

What are the challenges that you face?

The blind focus on scoring marks makes it difficult for schools/parents to value the overall development of students.

Do check out their website for more details www.edumediaindia.com

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