Product Companies Landscape in India, Detailed Trends & Analysis

Zinnov has broadly classified Indian Product Companies into 6 categories; Server/Infrastructure Software & Storage, Business & Productivity Software, Digital, Client/Desktop System Software & Tools, Semiconductors and others.

Since 1990 there have been over 2100 product companies that have started in India. Of these 2100 odd product companies, approximately 55% are based in Bangalore and NCR regions.

Approximately, 76% of the total product companies are operating in the sphere of Digital & Business and Produc

tivity sphere. Mobile and marketplace domains certainly rule the Digital space with 65% of the market share.

Zinnov has mapped the key challenges faced by product companies in India into 5 categories -

About Zinnov Management Consulting Pvt. LtdFounded in 2002, Zinnov – meaning Zeal in Innovation – is a leading management consulting company providing services in the area of Offshore Advisory, Market Expansion and Human Capital Optimization to Fortune 1000 companies. Zinnov works collectively with clients to tackle prevailing organizational challenges by analyzing the changing dynamics, improving performance, and building institutional capability. The services delivered to its clients through advanced reasoning and analytical techniques, provides solutions that help in integrating organizational vision, business definition and processes.

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