One of his colleagues calls Suresh Sambandam, founder of OrangeScape, foolhardy. Perhaps he was referring to Suresh’s thinking of the impossible and launching into it. Mani Doraisamy, CTO and cofounder of OrangeScape, drove the change to OrangeScape’s new business model of PaaS delivery to democratize computing. If these two men would have not thought of a life-changing business model in 2008, OrangeScape would have still had marquee customers on its list but wouldn’t have become one of the promising product technology companies. If John Mullins’ (Assistant Professor at London School of Economics) big, hairy, audacious vision is a key factor driving successful enterprises and recommends it as part of a business model, OrangeScape lives up to it.Getting to Plan B is another excellent management treatise by John Mullins and Randy Komisar. The authors found that none of the successful companies they came across took up its first business plan to become successful. Some companies tweaked it a bit and some tested models after models that its Plan Z became successful. Finding customers and the market is not a trivial task, argue the authors in their book. OrangeScape’s change of business model in moving to the emerging cloud technology helped it leapfrog into the global list of PaaS companies. OrangeScape has been identified as one among the top 20 PaaS companies in the world by Gartner and Forrester.
VPaaS means Visual Platform as a Service. Instead of housing all the application development in premise, VPaaS helps you build business applications on top of Google’s app engine, which makes OrangeScape’s business application development business exciting. Apart from cost savings, the seamless integration of the business application in all clouds exemplified by “Write once, cloud everywhere” tagline makes possible running of the business application from anywhere in the cloud. Watch the video to know what VPaaS offering of OrangeScape is all about.
Product technology is a yet nascent business in India. Several ecosystem players are bidding it to become the future to sustain India’s tech advantage. Quite a few promising companies have emerged on the horizon. YourStory’s annual tech flagship event, TechSparks, seeks to provide an all-encompassing support to promising product startups. The two editions stand testimony to our effort.
OrangeScape inspires the product tech entrepreneurs in India by its audacious, big, hairy vision of democratizing computing and hitting it big through a business model change in 2008. A worthy case study for all product entrepreneurs to study and learn from.
—Venkatesh Krishnamoorthy, chief evangelist