Ayojak adds integrated Cash-on-Delivery (CoD) to its event ticketing & registration solution

04 November, 2011 – Pune based startup Ayojak.com today announced the launch of its integrated Cash-on-Delivery (CoD) solution for event ticket sales across India. Started in 2009, Ayojak.com is a 360 degree event solutions & services platform for online event ticket selling, conference registrations, payment processing, event promotion, and event logistics.Santosh Panda, Founder & CEO - Ayojak.com in conversation with YourStory.in shares – “We see that close to 45-55% of our users have trouble in booking tickets online through Net banking, Credit cards or Debit cards, sometimes the payment gateway is too busy to respond or the connection is very slow and the browser times out. Because of these various reasons most of the users or frustrated with the online ticket booking experience and prefer the offline mode. Even from our in-house research and analysis and from consumer surveys - we see that the demand for CoD is very high in India, as a major chunk of our population still do not have access to Debit or Credit cards and not to forget the large community of students as well.”

Ayojak have integrated their event ticketing & registration e-commerce engine with several logistics solution provider like - FedEx (AFL), GharPay, and Santa Claus Couriers. This tie up will enable Event Organisers to reach the last miles of customer's convenience and enables users to buy event tickets from the comforts of their home, office or other various locations from across 3000 cities/town in India. For all CoD delivered using Ayojak's integrated solution, event organizers will be provided with a detailed CoD tracking system and easy, timely and assured delivery of orders. Ayojak has already been privately serving few selected customers to deliver thousands of CoD across India.

“While CoD has advantages in terms of consumer reach and convenience, it also has its own set of challenges as well – from implementing backend technology for ticket tracking and logistics management to delivering the ticket to consumer at his/her doorstep. And we’ll have to deal with rogue buyers as well” – said Santosh.

With the booming e-commerce market in India, I think it's high time we see few start-ups in the payment gateway solution space who can provide innovative and reliable services.

YourStory.in wishes Santosh and Ayojak team all the best with their CoD feature launch. Please visit Ayojak.com to know more about their 360 degree event solutions and services.

- Chandan Raj