Looking for personalised, funky t-shirts? Start up Hetuvibe.com is your answer

Between spending his time in the library and cracking codes, Kunal Panchal would spend time designing t-shirts and flaunting them in college. After completing his degree in computer engineering in 2009, he started working as a web developer in a start up for a year where he learnt the nuances of an entrepreneurial venture. In 2010, he quit his job and established Hetuvibe in Mumbai that primarily provided internet technology and marketing services and later on ventured into selling funky t-shirts. In a conversation with Anisha Mehta from YourStory.in, Kunal shares more about his start up.With just Rs 50,000 in hand Kunal set out to offer youngistaan personalised t-shirts and cater to bulk orders from colleges and corporates at attractive prices. The venture empowers budding designers by providing them a space to sell their creations.

What are your challenges as an entrepreneur in the e-commerce space?

People in India are not used to buying products online. The challenge is to change buying behaviour in India. Also, a lot of other e-commerce entrepreneurs are selling t-shirts online but what makes us different is that we primarily focus on bulk orders for colleges and corporates.

What is your traction rate and how much is converted into sales?

For every thousand users that visit our site, two per cent is translated into sales. We generate maximum sales from Mumbai, Mysore, Hyderabad and Bangalore.

Which delivery service and payment gateway do you use?

We have tie-ups with various courier services, depending on the location and time of delivery. We use the EBS payment gateway.

What are your expansion plans? 

We want to increase our scalability, reach out and market ourselves in various cities across India, which is why we are also looking at our funding options.

Go to www.hetuvibe.com for more details!