Google launches Currents which optimizes content for smartphones and tablets

Google has launched Currents, a new application for Android devices, iPads and iPhones that lets you explore online magazines and other content with the swipe of a finger. Content is optimized for smartphones and tablets, allowing you to navigate between words, pictures and video on large and small screens alike, even if you’re offline.

To use it you just have to download the app and choose the applications you want to subscribe for free. Trending tab can be used to discover related content based on preferences. Google Currents is integrated with Google+.

Google is also launching a self-service platform that allows publishers to design, brand and customize their web content. Publishers can also associate their account with Google Analytics. Currents is available for download in the Android Market and the Apple App Store for US users.

See how Currents works in the video below and click here to download the app.