Amazon launches Junglee in India : Doesn't sell products directly

So the wait is over. The name synonymous with e-commerce  globally Amazon, has an India specific offering in the form of Junglee. But unlike the global site Amazon.com, Junglee is not selling products directly but lists products from online and offline retailers in India and from Amazon.com. Some of the retailers using the marketplace are Homeshop18, UniverCell, Hidesign, Gitanjali, The Bombay Store, Fabindia, Bata India Limited, Dabur Uveda, Microsoft India Store, Reebok, and Amazon.com. The website says that they have over 1.2 crore products and 14,000 brands.The selection includes more than 90 lakh books and 30 lakh products. Junglee features more than 25 categories including mobile phones, cameras, toys & games, baby products, books, music, movies & TV, clothing, jewellery, kitchen & home products.

"You cannot buy directly from Junglee. Junglee puts you in touch with sellers by directing you to their websites, displaying their customer service phone numbers and providing their physical store locations to help you buy the products directly from sellers" reads their FAQ section.

Some of India's biggest e-tailers are conspicuous by their absence. Will they see this as a marketplace or as competition is something we have wait and watch.