MySuperBrain:“We want to be the biggest platform forK12learning",Raghavendar Bojja

8th Feb 2012
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Founded by two IIM Kozhikode Alumni – Raghavendar Reddy Bojja and Yuvaraju Atmakuri, MySuperBrain is an effort to cultivate all round development among kids. “We wanted to do something in the field of education because it is one area where we can make a huge impact in a lot of lives. It pains to see students labeled failures at the age of 10 -12 based on their academic performances”, says Raghavendra and such heartfelt efforts rarely go waste.After completing his MS, Raghu worked in the US for a year at a startup while Yuvaraju has had teaching experience for a very long time and is studying psychology post his MBA.

MySuperBrain launched on the 15th of January and has close to 10,000 registered users as we speak. The motive is benevolent but what are the means to achieve this? “Imparting more digestible knowledge, educational games to improve skills involving number crunching, geography, creativity and lingual hold are two important aspects but the most

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important is recognition. Students rarely get opportunities to showcase their skills in different areas like writing, painting, music, social impact and the likes. We aim to provide this along with the aforementioned aspects”, informs Raghu.

Apart from providing articles from a sundry of topics, MySuperBrain also has a magazine 'Exalt', whose sample copy can be viewed here.

How will these IIM graduates earn their bread?

Any student can go to the website and register for free and use the material. To keep the website running, the team plans to have advertisements on pages visited by the students which they ensure would be related to students. The premium user privileges can be gained for Rs 720 annually. Premium users get a report on their performances under various intelligences and also expert feedback on the work submitted by them. And also, the magazine subscription is available at Rs 720 annually.

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When one talks about a freemium model, volumes become extremely important. And marketing this kind of a product in India requires an herculean effort for which the team at MySuperBrain has to be applauded. The other reservation which one might have is the quality of material that is offered. Much of the content is developed in house and some more is free-lanced. All articles undergo curation before being used. The team also has a doctor and a business development person working dedicatedly along with 25 other interns from across the nation.

From the site’s perspective, the team is constantly working on adding new useful features to help the students improve their all-round skills. The team is ambitious with its plans, “We want to get to 1mn users by February next year. We are working on marketing our product in the US too. We have had encouraging response from the initial trials we have done and would start full-fledged marketing soon. We want to be the biggest platform for K - 12 learning across the globe. We want to be a place where a student can learn new things every day and grow” says Raghu with excitement.

MySuperBrain is also working with schools to be the all-round development partner of so that they can give students quality material and thoroughly researched activities to improve their skills in multiple areas. The discussion ends on a humble note where Raghu says, “We hope that 5 years down the line some student would come to us and tell us that mysuperbrain.com has helped him discover his latent skills”.

We wish them all the best and you can check out more about them at MySuperBrain. And in case you missed out on a recent post, TechTots, a student startup is based out of Mumbai is doing something exciting as well.

- Jubin Mehta

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