Pontiflex Launches AdLeads: A Self-Serve Mobile Signup Ad Platform

29th Mar 2012
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Pontiflex Inc., one of the leading mobile signup ad platforms, announced on Tuesday the launch of AdLeads. This is a new self-service platform that will enable any business to run mobile signup ad campaigns. Businesses can run geo-targeted mobile signup advertising campaigns on iPhone, iPad and Android devices. Signup ads differ from existing ad models because they allow businesses to pay only when people sign up for their ad and not for wasted clicks or impressions.

More than 300 businesses and agencies of all sizes have adopted the platform to run in-app mobile advertising campaigns and find new customers right after the beta launch of AdLeads. Some of these companies are Allurez, Sickweather, One Click Ventures, The DUMBO Improvement District, Paper Hat Press and Nita Nita.

Just as they would for a search advertising campaign, in minutes, businesses and agencies can create an account, specify geo-targeting, create ad groups, design creative and launch mobile signup advertising campaigns using the platform. But instead of paying every time someone clicks on their ad, now businesses only pay when someone signs up and shares their contact information.

A 2010 Harris Interactive Survey estimated that 47% of clicks on mobile app advertisements are accidental. This means businesses have struggled to get returns on mobile advertising. With AdLeads, businesses pay only for actual signups.


Speaking about AdLeads, Zephrin Lasker, CEO and Co-founder, Pontiflex said, "Pontiflex has methodically designed and scaled the AdLeads program to cater to the needs of any business by providing a simple self-serve tool that is easy and affordable to use. AdLeads combines the cutting-edge technology of mobile phones and tablets with the efficiency of a performance-pricing model. This is a natural and powerful combination for businesses that want to find new customers.”

One Click Ventures, a network of e-commerce brands in the discount fashion and travel spaces is using AdLeads and have had a positive experience. Alessandra Souers, Director of Email Marketing, One Click Ventures said, “We’ve already broken even with the amount of sales we have generated in two days.” Social health startup Sickweather is using AdLeads to add new users, while children’s book publisher Paper Hat Press is using AdLeads to increase its number of Facebook fans.

Some of the key features of AdLeads are:

Geo-targeting

Ad creation and preview tools

Signup fields

Web-based reporting

Native language support

For further information, visit http://www.pontiflex.com/adleads/

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