Spardin Technologies, an iAccelerator 2010 startup, focused on developing innovative mobile advertising solutions have just touched a hundred thousand downloads on its app Touch Voter, an innovative customer engagement & marketing tool. Touchvoter makes it easier for users to contest in polls; answer questions and similar activities.The app also gives its users a 24 hour mobile access to interactive advertisement, regional content, multiple mediums integration, and different brand information. Samsung has listed them amongst the top 5 featured app in their champ deluxe release.Spardin, now a team of 6, was started by Denesh Mutha and his friend Parijat Naik. They conceived the idea when they realized how it’s difficult for people to remember contestant codes, timelines, service providers, etc. “We thought of a common platform for interactive advertising and entertainment industry. The basic idea was to enable the user to get realtime – anytime – anywhere content on their cell phones/tablets. The name Touch Voter essentially shows how easily our app allows users to participate in interactive campaigns,” says Denesh.
With 100K+ users, the application is a very effective tool for companies who want to reach out to an audience with their campaigns, contests, awareness content etc. They can publish their content free of cost on the platform. Talking about their revenue model, Denesh says, “A paid option is available if they want us to send notifications to our app users or feature their content. Using our platform we have developed a couple of products targeting the Retail Sector (especially Malls) and social organizations. We then approached the prospects and demonstrated the products. We have received good responses and have finalized contracts with clients for the same.”
“The last 5 months have been really great with more than 60K downloads”, Denesh says talking about the popularity of the app. An interesting fact is that the 100K+ downloads are for the app on the Java platform, averaging 600-700 downloads a day. The Android app was launched in March and has crossed 6k downloads.
Their app is currently available only on the Airtel & Samsung app store; the company will be launching the iPhone & Blackberry versions by the end of April .The company is planning to come up with Touch Voter US & Touch Voter UK by May last week, and the founders are optimistic that they’ll find the same success there.
Download TouchVoter here. We’d keep you updated about how Spardin performs in the international market. So, how does one make an app? Here’s the story from an idea to an app and just to get you started, 3 app ideas to consider.