Entropy Designs Clothes Around a ‘Randomness’ Theme

Wednesday May 30, 2012 , 3 min Read

In the vast range of designer clothes available in today’s markets, Entropy, defined in thermodynamics as degree of randomness, is a unique brand of hand designed t-shirts. Entropy, started by Shruti and Shradha, is a result of their quest for finding t-shirts that are simple yet interesting, feminine yet fun and artistic yet subtle, or to fit it all in a word, random.

“Every Entropy t-shirt is hand designed, which makes it impossible for any two of our t-shirts to be identical. We’ve tried to put things we see around in our designs which are inspired from life itself,” says Shruti. “Entropy designs are random and most unique, as every t-shirt here is specially hand designed,” adds Shradha.

Starting up

Based currently in Jodhpur,Rajasthan, Entropy was started on Facebook in October 2011. The webstore recently took off in Feb. this year.

Shruti informs, “Ours is a team of two at present. Shradha, my sister, and an engineer by profession, is our designer who also takes care of online marketing and I manage the accounts, content, stock, logistics, shoots etc.”

“Though we are as different as chalk and cheese, we share this common passion for anything creative and beautiful. That gave us the idea of hand designed t-shirts and coming from a business family, carrying it forward as a venture came naturally to us. What propelled us forward with the venture was the lack of t-shirt brands (especially for girls) in the market which are cool yet not screaming for attention. We are trying to fill that gap and create our own niche,” adds Shruti.

The venture is currently self funded. The initial stumbles included procuring good quality and well stitched t-shirts at reasonable prices. “We tried samples from all over India, and finally got a manufacturer in Bangalore- Dash n dots, who provides us t-shirts of our requirement and all thanks to them, we could start,” informs Shruti.

Products and services

Some of the products that are on offer include good quality cotton (180 GSM), great fits (slim and regular), soothing pastels and light coloured tees.

“We do bulk orders as well for colleges/corporates/friend groups/events. Our tshirts can also be asked for a gift wrap with a personal note. For people who wish to gift their loved ones on time, we have also keep the option of ordering a gift in advance (within a month), and we make sure that its delivered around the mentioned date,” adds Shruti.

About the clientele, Shradha says, “The major chunks of our customers are in the age group of 18-25 age brackets but for our designs, age is actually not a bar. Anyone who likes wearing simple, smart and interesting clothes without looking like a message board or a graffiti wall could grab one.”

Also, Entropy has tie ups with several e-commerce players in the industry today. “There are so many online markets which provide a great platform for new products and handmade goods. We are selling through many online and offline stores. Entropy t-shirts are available on Rangiru.com, Craftsvilla.com, Shopclues.com, Unwrapindia.com, Indiologie.com, and Tadpolestore.com,” adds Shruti.

Some of the competitors are other online brands like esbe, bootika etc., which sell handmade t-shirts. “Our USP though, is our unique designs which are interesting yet not flashy. Also the fact that every t-shirt is handmade adds value to our products,” says Shruti.

Talking about expansion plans, Shradha says, “Our next step would be to introduce tshirts for men. We have plans to introduce accessories and lifestyle products later this year.”

Do check their website out at - http://www.entropystore.com/

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